Several factors influences of a site in the search results. they can divided by External ranking factor & internal ranking factor. Internal ranking factors are those that are controled by seo aware , website owner(text, layout, keywords, meta tags, descriptions, images,etc)
(A) Web page layout factors relevant to seo
1:- Amount of text on a page
2:- Number of Keywords on a page
3:- Keywords density on a page
4:- Location of keywords on a page
5:- Text format and seo
2:- Number of Keywords on a page
3:- Keywords density on a page
4:- Location of keywords on a page
5:- Text format and seo
6:- Title (tag)
7:- Keywords in links
8:- Attributes in Images
9:- Description Metatag
10:- Keywords meta Tag
(B) Site Structure
1:- Number of pages
2:- Navigation menu
3:- keywords in page menu
4:- Avoid subdirectories
5:- One page - one keywor phrase
6:- Seo and main page
(c) Common SEO Mistakes
1:- Graphics header
2:- Graphics navigation menu
3:- Script Navigation
4:- Session identifier
5:- Redirects
6:- Hidden text, adeceptive seo method
7:- One-pixel links, seo deception
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