Keywords must be used at least three to four times in the page text.
The upper limit depends on the overall page size – the larger the page, the more keyword repetitions can be made.
Keyword phrases (word combinations consisting of several keywords) are worth a separate mention.
The best seo results are observed when a keyword phrase is used several times in the text with all keywords in the phrase arranged in exactly the same order.
In addition, all of the words from the phrase should be used separately several times in the remaining text. There should also be some difference (dispersion) in the number of entries for each of these repeated words.
Let us take an example. Suppose we optimize a page for the phrase "seo software” (one of our seo keywords for this site) It would be good to use the phrase “seo software” in the text 10 times, the word “seo” 7 times elsewhere in the text and the word “software” 5 times. The numbers here are for illustration only, but they show the general seo idea quite well.
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